The Power of Effective Online Employer Branding

Aug 14, 2012   //   by Instigate   //   Articles  //  Comments Off on The Power of Effective Online Employer Branding

You might get a number of recommendations when it comes to online recruiting resources; but often these resources fail to be the right short or long term solution making the hiring of top talent hit or miss.

You may benefit more by building upon your current employer branding efforts. Our clients find that the key to employer branding is to expand your recruitment bandwidth and let data/metrics identify your best recruitment resources.

So what is the impact of effective employer branding?  Here is a snapshot of recent efforts for one of our clients:

  • 44% – Increase in monthly applicants at company career site
  • 372% – Increase in engaged visitors to career site over Leading Classified Advertising job postings only
  • 478% – Increase in engaged visitors to career site over Leading Major Job Board “A”  job postings only
  • 559% – Increase in engaged visitors to career site over Leading Major Job Board “B” job postings only

Results by company and industry certainly will vary; but dramatic increase in average monthly engaged visitors and active applicants can be achieved with effective employer branding.

Yes, it might cost more than a few hundred dollars on the front-end; but if you are open to exploring the deep value delivered compared with more traditional recruiting approaches the ROI will be significant.

Contact us today to learn more….

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Key Service Values

  • Reduce Hiring Cost
  • Improve Candidate Quality
  • Shorten Time-to-Hire
  • Drive Employer Branding
  • Free Up Internal Staff
  • Lower Agency Usage